1. Acceptance of Terms
These Terms of Use (“Terms”) constitute a legally binding agreement between you and Fledge Software, a DBA of BuyIt Ventures (“Fledge,” “we,” “us,” or “our”) governing your access to and use of the Fledge Growth Engine, including all of its features, tools, AI services and SMS capabilities (collectively, the “Platform”). Fledge's company site is fledgesoftware.com; the Platform is sold and delivered at buygrowthengine.com.
Fledge sells one product. The Growth Engine is reputation, referral, retention and recovery automation for service businesses, delivered by SMS, email and AI-assisted outreach. One account, one login, one Subscription Plan, one set of Terms. Features described as planned or in development are not part of what you are buying until they are released.
If you do not agree to these Terms, do not use the Platform.
2. Definitions
- “Operator” means any individual or business entity that registers for and uses a Fledge account.
- “End Customer”means a consumer whose contact information is stored in the Platform by an Operator and/or who receives SMS communications, visits an Operator's booking page, or makes a payment through an Operator's Fledge-powered payment flow.
- “SMS Services”means the review automation, appointment reminder, and AI-powered outreach messaging features delivered via Twilio's A2P 10DLC infrastructure.
- “AI Features” means any Platform functionality using large language model APIs (currently Anthropic Claude) for content generation, outreach drafting, conversation handling, or campaign execution.
- “Subscription Plan” means paid access to the Platform under the single Growth Engine plan described in Section 4.1, billed monthly or annually.
- “AI Allowance” means the monthly value of AI Feature usage included in your Subscription Plan, and “AI Overage” means metered usage beyond that allowance which you have separately enabled, both as described in Section 4.4.
3. Eligibility and Account Registration
You must be at least 18 years old and legally capable of entering into a binding contract to use the Platform. By registering, you represent and warrant that:
- All registration information you provide is accurate, current, and complete.
- You will keep your account credentials secure and promptly notify us of any unauthorized access.
- You will not share login credentials with any individual who is not an authorized user under your plan.
- If you are registering on behalf of a business, you are authorized to bind that business to these Terms.
Fledge reserves the right to refuse registration, suspend accounts, or terminate access for any Operator who provides false information or violates these Terms.
4. Subscription, Billing and AI Usage
4.1 The Plan
Fledge offers one Subscription Plan. There are no tiers, no bundles and no per-seat charges — every feature that is built is included at one price:
| Plan | Monthly | Annual | Core Features |
|---|---|---|---|
| Fledge Growth Engine | $35/mo | $357/yr (15% savings) | Every built feature of the Growth Engine, unlimited jobs and customers, unlimited team members, plus the monthly AI Allowance described in Section 4.4 |
Plan features and pricing are as listed on buygrowthengine.com/pricing at the time of subscription. Fledge reserves the right to modify plan features or pricing with at least 30 days' advance notice to existing subscribers.
4.2 Free Trial
The Subscription Plan includes a 14-day free trial. No credit card is required to start a trial. You will not be charged during the trial period. At the end of the trial period:
- If you have added a payment method and have not cancelled, your subscription will automatically convert to a paid plan at the selected billing interval.
- If you have not added a payment method, your account is suspended until you add one. Your data is retained in accordance with the Privacy Policy.
- Trial accounts may be subject to reduced usage limits at Fledge's discretion.
One free trial per business. Creating multiple accounts to extend a free trial is a violation of these Terms.
4.3 Billing and Payment
- Subscriptions are billed in advance on a monthly or annual basis.
- Subscription fees are processed through Stripe. By subscribing, you authorize Fledge to charge your payment method on a recurring basis at the applicable interval.
- Annual subscriptions are billed once per year at a 15% discount off the equivalent monthly rate. Annual plans are non-refundable except as described in Section 4.6.
- All prices are in U.S. dollars and exclusive of any applicable taxes. You are responsible for all taxes applicable to your subscription.
- If payment fails, Fledge will retry the charge and may suspend your account until payment is collected. You will receive notice of failed payments.
4.4 AI Allowance and AI Overage
Your Subscription Plan includes a monthly AI Allowance — a set value of AI Feature usage, currently $10 per month, measured against what the underlying model provider charges Fledge for that work. Fledge may set a different allowance for an individual account, and will tell you if it does.
AI Overage is off by default. If you do nothing, AI Features simply stop for the remainder of the month once your AI Allowance is spent, and you are charged nothing beyond your Subscription Plan. If you enable AI Overage in your account settings:
- Usage beyond your AI Allowance is billed at four times the amount the model provider charges Fledge for that usage.
- You set a monthly overage cap (by default $20). AI Features stop for the remainder of the month once the cap is reached, and Fledge will not charge you AI Overage above your cap.
- AI Overage is added to your next Subscription Plan invoice as a separate line item, billed in arrears for the period in which it was used.
- You may disable AI Overage or change your cap at any time. The change applies to usage from that point forward; usage already incurred remains payable.
If Fledge cannot reliably measure your AI usage for a period, AI Features are paused rather than billed.
4.5 Auto-Renewal
All subscriptions renew automatically unless cancelled before the renewal date. You may cancel at any time through your account settings or by contacting legal@fledgesoftware.com.
4.6 Cancellation and Refunds
- You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period; you will retain access to the Platform through that date.
- Monthly subscriptions: No refunds are issued for the current billing period upon cancellation.
- Annual subscriptions: No refunds are issued after the first 7 days of the annual billing period. If you cancel within 7 days of an annual renewal charge and have not made substantial use of the Platform during that period, you may request a refund by emailing legal@fledgesoftware.com; refunds are issued at Fledge's discretion.
- Fledge may issue pro-rated credits or refunds in cases of service outage or at its sole discretion.
4.7 Changing Your Billing Interval
- There is one plan, so there is nothing to upgrade or downgrade to. What you can change is whether you are billed monthly or annually.
- Switching from monthly to annual takes effect immediately, and the unused remainder of the current month is applied against the annual charge on a pro-rated basis.
- Switching from annual to monthly takes effect at the end of the current annual period. The 15% annual discount does not carry over.
5. User Accounts and Team Access
- Your Subscription Plan covers your whole business. Fledge does not charge per seat and does not cap the number of team members you may invite.
- Each account has one owner— the person who holds the Subscription Plan and the billing relationship. Owners may invite other people as admins (everything except billing and the plan) or members (messages, customers and their own jobs). Only the owner may remove someone.
- Team members you invite are bound by these Terms. You remain responsible for all activity under your account, including actions taken by people you invite.
- Invitations are addressed to a specific email address, expire, and may be revoked by you at any time before they are accepted.
6. SMS Services — Operator Obligations and Compliance
6.1 You Are the Sender
When you use Fledge's SMS Services to send messages to your End Customers, you are the sender of those messages under applicable law, including the Telephone Consumer Protection Act (TCPA), 47 U.S.C. § 227. Fledge provides the technology platform and infrastructure; it does not initiate messages independently.
You acknowledge and agree that you — not Fledge — bear legal responsibility for the content, targeting, and consent compliance of all SMS messages sent through your Fledge account.
6.2 Consent Requirements
You represent, warrant, and covenant that before sending any marketing, promotional, or non-transactional SMS message to any End Customer through the Platform:
- You have obtained prior express written consent from that End Customer, as defined by the TCPA and FCC regulations.
- That consent was obtained through a disclosure that (a) clearly identified you as the sender, (b) described the types of messages the End Customer would receive, (c) disclosed that standard message and data rates may apply, (d) specified approximate message frequency, and (e) informed the End Customer how to opt out.
- The consent was obtained through an affirmative opt-in action (not implied by silence, pre-checked boxes, or purchase alone).
- You have a record of that consent that can be produced in the event of a regulatory inquiry or legal proceeding.
Appointment reminders and transactional messages sent to customers with whom you have an existing business relationship may be subject to different consent standards. You are responsible for determining the appropriate consent basis for each message type under applicable law.
6.3 Prohibited Content
You may not use the Platform to send SMS messages that:
- Violate any federal, state, or local law.
- Involve cannabis, recreational drugs, firearms, ammunition, gambling, adult content, hate speech, or alcohol (to minors).
- Are deceptive, misleading, or impersonate another person, business, or brand.
- Involve high-risk financial content (payday loans, debt collection, credit repair) in violation of CTIA guidelines.
- Are sent to purchased, scraped, rented, or shared contact lists not derived from your own customer relationships with valid consent.
- Constitute spam or unsolicited bulk messaging.
Fledge reserves the right to block message delivery, suspend SMS access, or terminate accounts that violate this section without prior notice.
6.4 Platform Compliance Enforcement
Fledge operates an automated compliance engine that:
- Suppresses opt-outs immediately: Any End Customer reply containing STOP, QUIT, CANCEL, UNSUBSCRIBE, or END (or common variants) permanently suppresses that number from your outgoing sends. This suppression cannot be overridden at the Operator level.
- Enforces quiet hours: No outbound message will be delivered outside of 8:00 AM to 9:00 PM in the applicable local time zone.
- Maintains records: Consent records and opt-out logs are retained for a minimum of four (4) years.
- Blocks prohibited content categories at the platform level in accordance with CTIA guidelines.
These platform-level controls do not relieve you of your independent legal obligations under the TCPA or any other applicable law. Compliance enforcement by Fledge is provided as a convenience and does not constitute legal compliance advice.
6.5 Indemnification for SMS Violations
You agree to indemnify, defend, and hold harmless Fledge and its officers, directors, employees, and agents from any claim, demand, loss, liability, or expense (including reasonable attorneys' fees) arising out of your violation of TCPA, CTIA guidelines, or any other applicable law in connection with SMS messages sent through your account. This obligation survives termination of your subscription.
7. Payment Processing — Stripe Integration
If you use the Platform to collect payments or deposits from your End Customers through your booking page or job invoicing features, the following applies:
- Payments are processed by Stripe on your behalf. You must comply with Stripe's Connected Account Agreement and Stripe's Prohibited and Restricted Businesses policy.
- Fledge is not a party to the payment transaction between you and your End Customer. Fledge does not hold, receive, or disburse customer payments.
- You are responsible for accurately representing services, issuing refunds where required, and resolving payment disputes with your End Customers.
- Fledge is not liable for Stripe processing delays, payment failures, chargebacks, or disputes.
8. AI Features — Usage and Limitations
9.1 AI-Generated Content
The Platform uses AI to generate SMS message copy, review request text, outreach sequences, and similar content. You acknowledge that:
- AI-generated content may contain errors, inaccuracies, or outputs that are not suitable for your specific use case without review.
- You are responsible for reviewing all AI-generated content before it is sent to End Customers, particularly for factual accuracy, appropriate tone, and legal compliance.
- Fledge does not guarantee that AI-generated content will be effective, accurate, or free from biases inherent in large language models.
9.2 No Professional Advice
AI features do not constitute legal, financial, medical, or any other professional advice. Content generated by the Platform's AI is not a substitute for professional judgment.
9.3 Accuracy and Hallucination
AI models can produce inaccurate or fabricated information (“hallucinations”). You assume all risk associated with using AI-generated content without independent verification.
9. Acceptable Use Policy
You agree not to use the Platform to:
- Violate any applicable federal, state, or local law or regulation.
- Send unsolicited communications of any kind to individuals who have not consented to receive them.
- Impersonate any person, business, or entity.
- Upload, transmit, or store content that is defamatory, obscene, fraudulent, or that infringes any third-party intellectual property rights.
- Reverse engineer, decompile, disassemble, or attempt to derive the source code of the Platform.
- Scrape, data-mine, or systematically extract data from the Platform.
- Use the Platform to build a competing product or service.
- Access or attempt to access any account, system, or data that you are not authorized to access.
- Circumvent, disable, or interfere with any security feature of the Platform.
- Use automated scripts or bots to interact with the Platform outside of Fledge's published APIs (when available).
Violations of this section may result in immediate suspension or termination without notice.
10. Intellectual Property
11.1 Fledge IP
The Platform, including its software, design, workflows, AI models, and documentation, is the exclusive intellectual property of Fledge Software and its licensors. Nothing in these Terms grants you any ownership interest in the Platform. You receive only a limited, non-exclusive, non-transferable, revocable license to access and use the Platform during your active subscription, solely for your internal business purposes.
11.2 Operator Content
You retain ownership of any business information, customer data, campaign content, and other materials you upload to the Platform. By submitting content to the Platform, you grant Fledge a limited license to process, store, and transmit that content as necessary to deliver the services described in these Terms. Fledge does not claim ownership of your content.
11.3 Feedback
If you provide feedback, suggestions, or ideas about the Platform, you grant Fledge a perpetual, irrevocable, royalty-free license to use that feedback for any purpose without obligation to you.
11. Confidentiality
Fledge will treat your account data, End Customer Data, and business information as confidential and will not disclose it to third parties except as described in our Privacy Policy or as required by law.
You agree to treat any non-public information about the Platform (including pricing for unreleased services, beta features, or API documentation) as confidential and not to disclose it without Fledge's prior written consent.
12. Data and Privacy
Your use of the Platform is subject to our Privacy Policy, which is incorporated into these Terms by reference. You represent that you have read and understood the Privacy Policy.
Data Processing Addendum: Operators in jurisdictions requiring a data processing agreement (DPA) under applicable privacy law (including the CCPA or GDPR as applicable) may request our standard DPA by contacting legal@fledgesoftware.com. The DPA governs Fledge's processing of End Customer Data on behalf of the Operator.
13. Third-Party Services
The Platform relies on third-party services to operate, including Supabase (database and authentication), Vercel (hosting), Twilio (SMS), Resend (email), Stripe (billing and payments), Anthropic (AI Features), Google (Business Profile and Search Console, where you connect them), and DataForSEO (search-ranking data). Where you choose to connect a field service or CRM account — currently Jobber, Housecall Pro, ServiceM8 or HubSpot — the Platform exchanges data with that provider on your instruction. Each is governed by its own terms of service and privacy policy, and the current list of providers and what they receive is maintained in the Privacy Policy. Fledge is not responsible for the availability, performance, or data practices of any third-party service.
Links to third-party websites or services are provided for convenience and do not constitute an endorsement. Your use of any third-party service is at your own risk.
14. Disclaimers
The platform is provided “as is” and “as available” without warranty of any kind. To the fullest extent permitted by applicable law, Fledge expressly disclaims all warranties, express or implied, including without limitation:
- Any warranty of merchantability, fitness for a particular purpose, or non-infringement.
- Any warranty that the platform will be uninterrupted, error-free, secure, or free from viruses or other harmful components.
- Any warranty that AI-generated content will be accurate, complete, suitable, or legally compliant.
- Any warranty as to the results that will be obtained from use of the platform, including review acquisition, customer response rates, or revenue.
Fledge does not warrant that SMS messages sent through the platform will be delivered, that delivery rates will meet any specific threshold, or that end customers will respond to outreach campaigns.
15. Limitation of Liability
To the fullest extent permitted by applicable law:
(A) Fledge will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, loss of revenue, loss of data, loss of goodwill, or cost of substitute services, arising out of or related to your use of or inability to use the platform, regardless of the theory of liability and even if Fledge has been advised of the possibility of such damages.
(B) Fledge's total aggregate liability arising out of or related to these Terms or the platform will not exceed the greater of: (I) the total fees you paid to Fledge in the twelve (12) months preceding the claim, or (II) one hundred dollars ($100).
(C) The foregoing limitations apply to all claims, whether based in contract, tort (including negligence), strict liability, or any other legal theory.
Some jurisdictions do not allow the exclusion of certain warranties or the limitation of liability for certain damages. In such jurisdictions, Fledge's liability is limited to the greatest extent permitted by law.
16. Indemnification
You agree to indemnify, defend, and hold harmless Fledge Software and its officers, directors, employees, contractors, and agents from and against any and all claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to:
- Your use of the Platform.
- Your violation of these Terms.
- Your violation of any applicable law, including the TCPA, CCPA, CAN-SPAM, or any other federal or state law.
- SMS messages sent through your account, including claims by End Customers or regulators.
- Any content you upload, submit, or transmit through the Platform.
- Your relationship with your End Customers.
Fledge reserves the right, at its own expense, to assume exclusive defense and control of any matter subject to indemnification by you, in which case you agree to cooperate with Fledge's defense.
17. Termination
18.1 Termination by You
You may terminate your account at any time through your account settings or by contacting legal@fledgesoftware.com. Termination is effective at the end of the current billing period. See Section 4.5 for refund terms.
18.2 Termination by Fledge
Fledge may suspend or terminate your account at any time, with or without notice, if:
- You materially breach these Terms, including any violation of the SMS compliance obligations in Section 6.
- We receive credible reports of TCPA violations, consumer complaints, or regulatory inquiries related to your use of the Platform.
- Your account is used for prohibited activities under Section 9.
- Required by law or regulatory authority.
- You fail to pay subscription fees after notice and a reasonable cure period.
18.3 Effect of Termination
Upon termination:
- Your access to the Platform ceases as of the effective termination date.
- You have 90 days from the termination date to export your data. After 90 days, Fledge will delete your account data in accordance with our Privacy Policy.
- All licenses granted to you under these Terms terminate.
- Suppression and consent records are retained for their legally required period.
- Sections 6.5, 11, 15, 16, 17, 19, and 20 survive termination.
18. Dispute Resolution and Arbitration
19.1 Informal Resolution
Before initiating any formal dispute, you agree to contact Fledge at legal@fledgesoftware.com and provide a written description of the dispute, the relief sought, and your contact information. You and Fledge agree to attempt to resolve the dispute informally for at least 30 days before pursuing arbitration.
19.2 Binding Arbitration
If informal resolution fails, any dispute, claim, or controversy arising out of or relating to these Terms or your use of the Platform — except for claims described in Section 18.4 — will be resolved by binding individual arbitrationadministered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration will be conducted in English. The arbitrator's decision will be final and binding and may be entered as a judgment in any court of competent jurisdiction.
You may opt out of this arbitration agreement by sending written notice to legal@fledgesoftware.com within 30 days of first accepting these Terms. Opt-out requests must include your name, account email, and a statement that you wish to opt out of arbitration.
19.3 Class Action Waiver
To the fullest extent permitted by law, all disputes must be brought in your individual capacity and not as a plaintiff or class member in any purported class action, collective action, or representative proceeding. The arbitrator may not consolidate more than one person's claims and may not preside over any form of representative or class proceeding.
19.4 Exceptions
Either party may seek injunctive or other equitable relief in a court of competent jurisdiction for: (a) infringement or misappropriation of intellectual property rights; (b) violations of the Computer Fraud and Abuse Act; or (c) any other claim where injunctive relief is the primary remedy sought. Small claims court actions within the applicable jurisdictional limits are also excluded from arbitration.
19. Governing Law
These Terms are governed by and construed in accordance with the laws of the State of [INSERT STATE], without regard to its conflict of laws principles. For any disputes not subject to arbitration, you and Fledge consent to the exclusive jurisdiction of the state and federal courts located in [INSERT COUNTY / STATE].
20. General Provisions
- Entire Agreement: These Terms, together with the Privacy Policy and any applicable service addenda, constitute the entire agreement between you and Fledge with respect to the Platform and supersede all prior agreements or understandings.
- Severability: If any provision of these Terms is found unenforceable, the remaining provisions will remain in full force and effect.
- Waiver:Fledge's failure to enforce any provision of these Terms is not a waiver of Fledge's right to enforce it later.
- Assignment:You may not assign your rights or obligations under these Terms without Fledge's prior written consent. Fledge may assign these Terms freely, including in connection with a merger, acquisition, or sale of assets.
- Force Majeure: Fledge is not liable for any delay or failure to perform resulting from causes outside its reasonable control, including acts of God, carrier outages (including Twilio), or changes in law.
- Notices: Fledge may provide notices to you by email, through your account dashboard, or by posting updates to the Platform. Notices to Fledge must be sent to legal@fledgesoftware.com.
21. Changes to These Terms
Fledge may update these Terms from time to time. If we make material changes, we will notify you by email and/or by posting a notice on your dashboard at least 14 days before the changes take effect. Your continued use of the Platform after the effective date of the updated Terms constitutes your acceptance of those Terms.
Revision history
- October 1, 2026— Fledge now sells one product. The sections describing FledgePOS and Fledge Connect were removed, as those products are no longer offered by Fledge. The Starter, Growth and Pro tiers and the Fledge Solo and Fledge Crew bundles were replaced by the single Growth Engine plan. The Add-On Services section was removed, as none of those services are offered. Section 4.4 was added to disclose the AI Allowance and optional AI Overage. Sections were renumbered as a result.
- August 5, 2026— previous revision.
- June 27, 2026— original effective date.
22. Contact
For questions about these Terms, billing, data requests, or TCPA compliance inquiries:
Fledge Software
legal@fledgesoftware.com
fledgesoftware.com