It started with a tradesperson who was good at the work and invisible online.

Customers loved the work. And the business was losing jobs to a shop two towns over with worse tradespeople and a better online presence, because nobody who had ever hired them was asked to say so.

That is not a marketing problem you fix with a bigger ad budget. It is a small, boring gap: the twenty seconds after a job when someone should say “would you mind leaving a review?” and never does, because the truck needs loading and the next call is already ringing.

We spent a year watching where the money leaked out of small service businesses. It was the same four places every time. A review that never got asked for. A referral that never got invited. A customer who should have been rebooked at six months and drifted at nine. And a list of quiet names nobody had the time to work.

So we built the follow-up, not the job software. There are good tools for scheduling and invoicing already, and the owners we talked to did not want another place to run their day. They wanted the weeks after the job handled without thinking about it.

Your scheduler runs your jobs. Fledge grows your business.

One product is in the market today. We would rather finish it than announce three more. When there is a second one worth paying for, it will show up on the products page and not before.